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MEDIA ADVISORY
For Immediate Release:
October 16 , 2014
Raises awareness for the Period of PURPLE Crying
(LONDON, Ontario) –The Ontario Paramedic Association (OPA) is travelling to London Health Sciences Centre (LHSC) to make a substantial donation - over 200 purple caps knitted by its members. Representing over 1500 paramedics from across Ontario, OPA is committed to promoting injury prevention and raising awareness for Shaken Baby Syndrome. They are proudly responding to LHSC’s 2014 call for knitters.
Donated purple caps will be given to newborns in support of The Period of PURPLE Crying® program at LHSC throughout the month of November. Proudly supported by Children’s Health Foundation, the program educates parents and caregivers about infant crying patterns and coping strategies.
The total number of caps donated in 2014 will be revealed. Also, a special announcement will be made about an exciting social media initiative as part of the campaign.
| Date: | Friday, October 17, 2014 |
| Time: | Speaking remarks at 10 a.m. |
| Location: | London Health Sciences Centre Victoria Hospital, North Tower (Zone B) Atrium 800 Commissioners Road East, London, Ontario Enter from Baseline Road |
Photo opportunities:
- Representatives of OPA providing an official donation of over 200 purple caps to London Health Sciences Centre
- Display of all purple caps donated to LHSC this year by knitters and crocheters from across the region and beyond
Media availability following speaking remarks:
- Ann Turcotte, Coordinator, Trauma Program, London Health Sciences Centre
- Glen Gillies, Executive Secretary, Ontario Paramedic Association
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For media inquiries contact:
Laura Tyrrell
Corporate Communications and Public Relations
London Health Sciences Centre
519-685-8500, ext. 75724
Laura.Tyrrell@lhsc.on.ca
Visit the LHSC Media web site at www.lhsc.on.ca/media
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